Brooks Adams Research

Focused Fall 2007

Did you know...

that someone turns 50 every seven seconds? Over the next 20 years this will total almost 80 million Americans with a net worth of $7+ trillion.

Online Research Solutions

BAR offers customized online surveys, focus groups, and opinion polls, and even a client portal with real-time reports and results. Below are samples of online survey questions and results from the 50+ market:

Technology Survey StatisticsHobbies, Interests and Shopping Habits SurveyAttitudes of Older Americans on Home Selling Survey

fiftyplussurvey.com

Check out the BAR online consumer panel for people ages 50+. We currently have nearly 50,000 members—with more joining every day!

fiftyplussurvey.com

Attend an Information Session with BAR’s Robert T. Adams

SFCS 2008 “By Design” Conference, February 20–22, 2008, Roanoke, VA

  • “CCRCs in the Active Age: Warm Hearth Village Case Study”

NCOA-ASA 2008 “Aging in America” Conference, March 27–30, 2008, Washington, D.C.

  • “What Makes the 50+ Consumer Different for Advertising and Sales”
  • “New Research Methodology to Help You Better Understand Your Customer”

NAHB 2008 “Building for Boomers and Beyond: 50+ Housing Symposium,” May 21, 2008, New Orleans, LA

  • “Defining the Active Adult Homeowner”

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